I make videos about marketing, customer retention, and the ideas behind the businesses we encounter every day. It’s a place to look beyond the company dashboard and share what I’m learning.
Some episodes unpack a brand’s rise or a shift in consumer behaviour. Others explore how AI changes the way we build and grow. Alongside those explainers, my Mike on the Move series makes room for longer conversations.
Start with these episodes
Four popular videos from my channel: brand culture, customer insight, the Red Bull story, and the changing world of shopping malls.
Corporate Censorship: The Rise of Brand Cancellation
How to Read Your Customers in 48 Hours
From Energy Drink to Media Giant: The Red Bull Story
The Rise and Fall of Shopping Malls – What Went Wrong?
From the Boomerang team
We also have a dedicated Boomerangme YouTube channel ↗, with product walkthroughs and practical guidance for agencies.
And if you’d like to see a different side of building a company, watch my original pitch at EMERGE 2023.